SEO for Google News

SEO for Google News

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AI Survival Strategies for Publishers
AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these…
Why Semantic HTML matters for SEO and AI
HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its…
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Barry Adams
1
News & Editorial SEO Summit 2025: Last Chance for Early Bird Tickets!
The fifth edition of our online virtual event dedicated to SEO for news and publishing will feature a stellar cast of speakers and panellists in 14…
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Barry Adams
Initial Thoughts on Google AI Mode
AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source…
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Barry Adams
Google's AI Adventure - One Year On
A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.
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Barry Adams
What GenAI is doing to the Content Quality Bell Curve
Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder…
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Barry Adams
1
What is the 'perfectly optimised' article for SEO?
It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable…
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Barry Adams
7
Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers
A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.
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Barry Adams
Last Chance: 2024 News & Editorial SEO Summit
Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today!
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Barry Adams
Structured Data for News Publishers
I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.
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Barry Adams
5
Site Migrations for Publishers: Best Practices and Pitfalls
Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do.
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Barry Adams
8
The Real Impact of AI Overviews
AIO will likely mean less traffic for many sites, but news appears to be exempt (for now). Plus, a major leak might have revealed many of Google…
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Barry Adams
4
SEO for Google News
SEO for Google News
An irregular newsletter with insights, expertise, tips and updates for publishers interested in optimising for Google search, Google News and Discover.
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